Privacy Policy

PRIVACY POLICY
Trenches LLC - Trench Tough Coaching
Last Updated: 07/10/2025

INFORMATION WE COLLECT

Personal Information:

  • Name, address, phone number, email
  • Payment information (processed by Shopify)
  • Assessment responses and personal details
  • Session notes and progress tracking data

Technical Information:

  • Website usage data and cookies
  • IP address and device information
  • Communication records (texts, emails, calls)

Session Data:

  • Virtual session recordings (Google Meet)
  • AI-generated notes (Read.ai)
  • Progress photos and measurements
  • Reference quotes and testimonials

HOW WE USE YOUR INFORMATION

  • Deliver coaching services and track progress
  • Process payments and manage subscriptions
  • Communicate about sessions and assignments
  • Create testimonials and marketing materials
  • Improve our services and methodology

HOW WE STORE YOUR INFORMATION

  • Client notes: Google Drive and Notion database
  • Session recordings: Google Drive and local storage
  • Assessment data: Retained 6 months to 2 years post-program
  • Payment data: Processed by Shopify (see their privacy policy)

THIRD-PARTY SERVICES

  • Shopify: Payment processing and e-commerce
  • JoltForm: Assessment and onboarding forms
  • Calendly: Booking and scheduling
  • Google Meet: Virtual session hosting
  • Read.ai: AI note-taking and transcription
  • Google Drive: File storage and sharing

INFORMATION SHARING

  • We do not sell your personal information
  • Testimonials used with incorporated consent
  • Third-party processors bound by confidentiality
  • Legal disclosures only when required by law

YOUR RIGHTS

  • Access your personal information
  • Request corrections to inaccurate data
  • Data deletion after legal retention periods
  • Opt-out of marketing communications

SECURITY MEASURES

  • Encrypted data transmission
  • Secure cloud storage with access controls
  • Regular security audits and updates
  • Staff training on data protection

CONTACT US For privacy concerns: coachcooper@mytrenches.com

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